To compute your gross profit margin click the 'Gross profit margin' link
The amount of money earned over and beyond your investment amount.
Your cost per item. (Discount rates will be automatically calculated for larger quantities.)
The total number of items.
Your total investment (US dollars) in the program.
The percentage of customers that respond to your mailers Acquisition: 1-2% Retention: 20-25%
This is your average order value in dollars. Industry average: $325
Customer Satisfaction Index:
| Product | 1-200 | 201+ |
| Customer Survey | 2.50 | 2.00 |
Shop Calendars Program:
| Product | 100-249 | 250-499 | 500-749 | 750+ | Shipping |
| Wall Calendar - Popular | 1.14 | 1.12 | 1.10 | 1.08 | 0.12 |
| Wall Calendar - Premier | 1.45 | 1.43 | 1.41 | 1.39 | 0.14 |
| Pocket Planner | 1.40 | 1.35 | 1.30 | 1.25 | 0.10 |
| Magenetic Calendar | - | 0.90 | 0.85 | 0.80 | 0.06 |
| Full Color Charges | |
| 100-249 | 0.45 |
| 250-499 | 0.29 |
| 500 - 749 | 0.24 |
| 750 - 999 | 0.19 |
| 1000+ | 0.15 |
Newsletter Program:
| Product | 500-999 | 1000-1500 | 1501-2000 | 2001-2500 | 2501-3000 | |
| Automotive Newsletter | 1.55 | 1.54 | 1.51 | 1.48 | 1.40 | U.S. |
| Automotive Newsletter | 1.87 | 1.86 | 1.83 | 1.80 | 1.72 | Canada |
*Prices subject to change.